Packaging is an essential aspect of branding. It helps to create a recognisable image of your business that customers can identify and connect with. Custom boxes and packaging materials can help with brand recall, which builds trust between your business and your customers.
5 Ways Custom Boxes Can Personalise Your Brand
Packaging is an essential aspect of branding. It helps to create a recognisable image of your business that customers can identify and connect with. Custom boxes and packaging materials can help with brand recall, which builds trust between your business and your customers.
Most people are more likely to buy from brand’s they are familiar with and custom boxes are crafted to appeal to the customer and work to ensure they remember and recognise your brand. This is why custom packaging is a great way to personalise your brand. It helps create memorable moments for consumers and creates the best possible brand image for your business.
Here are some of the most important ways custom boxes can add value to your business and help personalise your brand:
1. The unboxing experience
Custom packaging for your brand has become increasingly important, not only does it create an enjoyable experience for your customer, providing them with emotional incentive to keep them coming back to your brand, it’s the ultimate advertising opportunity.
Unboxing videos are very popular online across many platforms such as YouTube, Instagram and TikTok. When you invest in custom boxes, you’re not only making an impression on your customer, but you might also be on display to thousands of potential customers. No custom packaging could be a lost opportunity to showcase your brand at its best.
2. First impressions count
First impressions are formed within milliseconds and they can remain even when the truth and facts contradict them. This is why businesses need to ensure the impression a customer gets when viewing and receiving their products for the first time is special.
If a customer feels like they are receiving something personalised and that time has gone into processing and packaging what they have purchased, it can leave a positive, lasting impression. According to Dotcom Distribution, 40% of consumers say they would share an image of their received product on social media if was unique or branded.
That first impression could be the first step for your brand to reach a wider audience and build authority and authenticity within your market.
3. Product protection
It’s also important for customers to see that you care about your products and that they are received in great condition. Custom boxes are made with both style and protection in mind and often provide more protection than regular packaging. Our standard boxes alone are made from quality raw materials to provide the best protection.
Most customers rate protection as the most important aspect of packaging, choosing custom boxes for your products is just another way of showing you understand what your customer wants.
4. Customer relationships
There are many ways your brand can form long lasting relationships with your customers, custom product packaging is one of them. Providing your customers with unique designs and a great unboxing experience goes a long way and as custom boxes provide excellent protection, you’re improving the experience even more by making sure the product arrives in good condition.
These small things can help to build trust between your brand and consumers, there’s not only a good first impression but there is a reason for them to continue to purchase and share positive feedback about dealing with your brand.
5. Consistency
There is perhaps no better way to ensure consistency across every product line no matter the size, shape or price than having customised boxes with your brand’s design scheme and image in mind.
Most customers expect the same level of care and preparation for every product they purchase, when you have a wide range this can be hard. Custom boxes and packaging materials can make it easier because they can help your brand create a strong level of consistency across different product types, sizes, shapes and more.
Custom product packing is here to stay
Custom boxes are essential for a brand’s marketing to make an impact. Using your design that displays your brand, shares your message and shows your customers you care about their individual experience, can only help enhance your brand recognition and the trust being formed between you and your customer.
Custom Boxes is here to help provide your customers with the best. For help designing custom boxes for your brand, contact us today.