When you create a business and define the product you’re going to sell, there are so many things that you need to consider before you even make your first ever sale. The product must be designed, manufactured, tested, improved, manufactured again, tested again etc. This process can go on and on for months and in some cases years before you ever have to actually ask the question, “how are we going to package our product?”.
At this point, it’d be easy just to go with any old box manufacturer and be done with it. But in doing so, you would fail to recognise a key opportunity to improve your branding and add to the customer’s purchasing experience. A cardboard packing box is more than just a box that your product comes in. It’s an extension of your brand and a way to make a great first impression with your customers. Picking the right supplier for this task can be a tricky one, so we’ve gone and collated a list of things to consider before choosing the provider that’s going to dress your product up for its big debut.
It might be worth considering a supplier that’s new to the market and raring to go, but in most cases, you’ll want to choose a supplier with some good solid experience. They will have established systems and practices in place which will make your life much easier. They should also have a good understanding of all the materials available to them and how they can be used to create a great-looking box for your product. Not to toot our own horn but we’ve been in this game for over 10 years!
This one is pretty self-explanatory. You need to be confident that the boxes being supplied are of a high enough quality to protect your product during transit and also look great on the shelves. The last thing you want is for your boxes to fall apart at the seams or arrive at the customer’s door looking like they’ve been through the wars.
It’s likely that as your business grows, the packaging requirements for your product will change. Maybe you’ll need a different size box or maybe you’ll want to add some kind of special feature to the boxes or change the cardboard printing. It’s important to choose a supplier who is flexible enough to accommodate these changes without too much hassle.
In an ideal world we would all love to have our products packaged in the most luxurious and expensive boxes available. But in reality, this is often not practical due to cost constraints. It’s important to find a balance between quality and cost when choosing your box supplier. You don’t want to cut too many corners on quality just to save a few pennies, but you also don’t want to spend more than you need to.
This is particularly important if you’re selling seasonal products or if you have a busy period throughout the year. You need to be confident that your chosen supplier can meet your deadlines and get the boxes to you when you need them.
Most box suppliers will have a minimum order quantity (MOQ) in place. This is usually due to the fact that it costs them money to set up their machinery to produce your boxes. It’s important to be aware of this MOQ before placing your order, as ordering less than the minimum quantity will usually result in higher prices per box than you would otherwise be expecting. At Custom Boxes, we’ve done away with minimum orders and are happy to help, no matter the quantity needed.
If you’re looking to find out what Custom Boxes can do for you, or want to ask about any of the subjects mentioned above, get in touch with our friendly team!
So you’re probably wondering what the process is for getting set up with a custom box supplier. We can help shed some light on that for you with our simple steps!
We need to know exactly how much box you’re looking for!
Next we need to know what kind of material you would like your box to be made out of. We have different options available and the choice will mainly be defined by how bulky the product is and how much weight will be stacked onto it.
Now, we’ll want to know the kind of box style you’re looking for. Will you go for the classic brown look or the modern white variant?
Here comes the fun part! You’ll need to decide on the artwork for your boxes. This is what will make your box stand out from the rest and really capture people’s attention.
You can do this all online through our shop or if you’d like to speak to one of our team, you can do so on 1300 990 993!
Now that that’s all out of the way, you can place your order and get selling!