When you create a business and define the product you’re going to sell, there are so many things that you need to consider before you even make your first ever sale. The product must be designed, manufactured, tested, improved, manufactured again, tested again, etc. This process can go on and on for months—and in some cases years—before you ever have to actually ask the question, “How are we going to package our product?”
At this point, it’d be easy just to go with any old manufacturer and be done with it. But in doing so, you would fail to recognise a key opportunity to improve your branding and add to the customer’s purchasing experience. A cardboard carton is more than just a vessel that your product comes in. It’s an extension of your brand and a way to make a great first impression with your customers. Picking the right packaging partner for this task can be a tricky one, so we’ve collated a list of things to consider before choosing the provider that’s going to dress your product up for its big debut.
It might be worth considering a start-up that’s new to the market and raring to go, but in most cases, you’ll want to choose a supplier with solid experience. They will have established systems and practices in place which will make your life much easier. They should also have a good understanding of all the materials available to them and how they can be used to create a great-looking package for your product. Not to toot our own horn, but we’ve been in this game for over 10 years!
This one is pretty self-explanatory. You need to be confident that the materials being supplied are of a high enough quality to protect your product during transit and also look great on the shelves. The last thing you want is for your deliveries to fall apart at the seams or arrive at the customer’s door looking like they’ve been through the wars.
It’s likely that as your business grows, the requirements for your product will change. Maybe you’ll need a different size, or maybe you’ll want to add some kind of special feature to the exterior or change the printing. It’s important to choose a custom packing box supplier who is flexible enough to accommodate these changes without too much hassle.
In an ideal world, we would all love to have our products shipped in the most luxurious and expensive materials available. But in reality, this is often not practical due to cost constraints. It’s important to find a balance between quality and cost. You don’t want to cut too many corners on quality just to save a few pennies, but you also don’t want to spend more than you need to.
This is particularly important if you’re selling seasonal products or if you have a busy period throughout the year. You need to be confident that your chosen partner can meet your deadlines and get your inventory to you when you need them.
Most manufacturers will have a minimum order quantity (MOQ) in place. This is usually due to the fact that it costs them money to set up their machinery for your specific dimensions. It’s important to be aware of this before placing your order, as ordering less than the minimum quantity will usually result in higher prices per unit. At Custom Boxes, we’ve done away with minimum orders and are happy to help, no matter the quantity needed!
If you’re looking to find out what Custom Boxes can do for you, or want to ask about any of the subjects mentioned above, get in touch with our friendly team. We pride ourselves on being the premier custom packing box supplier in Australia, offering top-tier quality without the restrictive MOQs.
So you’re probably wondering what the process is for getting set up with us. We can help shed some light on that for you with our simple steps!
No, not all of them do! While many traditional manufacturers require a strict Minimum Order Quantity (MOQ) to cover their machine setup costs, Custom Boxes has done away with minimum orders. We are happy to help you whether you need a short run for a limited product or thousands of units for a major rollout.
Lead times vary depending on the supplier, the complexity of your artwork, and the time of year. However, working with a local, experienced provider like Custom Boxes ensures faster turnarounds compared to shipping packaging materials from overseas.
Absolutely. A flexible supplier will allow you to adjust your dimensions, material types, and printed artwork as your product lines evolve. We make it easy to update your specifications for future orders.