Why Adding Artwork to Your Custom Box Will Make You Stand Out?
You’ve probably seen plenty of boring, plain cardboard boxes in your lifetime. But have you ever stopped to think about how those boxes got their start? Way back in the day, before printing and lithography were invented, people had to rely on hand-drawn designs to make their packaging stand out.
These days, with digital printing and other modern techniques, it’s easier than ever to add high-quality custom box artwork to your packaging.
And that’s a good thing, because adding great design can really make your deliveries pop and help you stand out from the competition.
Think of some of the best products you’ve bought online.
Now, if you can remember, think of the packaging they came in.
If you can’t remember the packaging, then it probably wasn’t anything special. But if you do remember it, chances are it had some great graphics on it. That’s because when done right, aesthetic design can really add to the memory and overall perception of owning a product.
The Relationship Between Branding and Packaging
If you’re ever looking for an example of a company that understands the symbiotic relationship between their brand and their boxes, the packaging of Apple products is a perfect place to start. Simple packaging that is unquestionably theirs. As noted by marketing psychology experts, effective packaging conveys the exact same message as all of a company’s other branding: in Apple’s case, simplicity, elegance, and functionality.
As a business owner, you can ask yourself the same thing when trying to come up with your product packaging. Ask yourself what your packaging does to enhance your brand message:
- Does it complement or go along with the ads seen by the customer before making their purchase?
- Is it the right colour scheme?
- Does it have graphics that they will immediately associate with your product?
How Product Packaging Helps You Stand Out
While all of these factors are important to keep in mind when designing your boxes, investing in full colour boxes is one surefire way to grab attention. After all, if you’re selling a product that is a direct competitor to what everyone else is selling, then you need to find a way to make yours look (and feel) different from the rest.
A beautifully printed exterior can help turn your cardboard boxes into an advert in themselves. It’s a powerful way to personalise your brand, boost the perception of your company, and really solidify the customer’s decision to buy your product.
Don’t Tell Them, Show Them
When it comes to retail, sometimes it’s better to show rather than tell.
And that’s where custom box artwork can really come in handy.
Instead of just listing the features and benefits of your product on the side of the carton, great design can help bring those things to life.
For example, if you’re selling a new line of health supplements, instead of just putting “100% natural ingredients” on the front, you could have an artist draw a beautiful nature scene with your supplements nestled among trees and plants.
This conveys the message that your products are natural and healthy in a way that simply writing it out wouldn’t be able to achieve.
Of course, everyone tells their customers that their product is of high quality.
But what if you could actually show your customers the high quality of your product through the way it is packaged? First impressions count, and having a package that looks good and conveys refinement will instantly elevate the customer’s perception of what’s inside.
Artwork Can Help You Target A Specific Market
Clever design choices can also help you target a specific demographic with your packaging. Consider these examples:
- Baby Products: You’ll want to use softer pastel colours and gentle imagery to appeal to expecting parents.
- Sports Equipment: You’ll want to use bold graphics, high-contrast colours, and energetic designs to appeal to athletes and fitness enthusiasts.
The bottom line is that custom box artwork can help you turn standard shipping supplies into mini-billboards for your product. It’s a way to add an extra layer of marketing directly to your customer’s doorstep and is well worth the effort.
Ready to upgrade your unboxing experience? Get in touch with us for a custom quote today!
Frequently Asked Questions About Custom Box Artwork
Does adding artwork to my boxes increase my sales?
Yes, custom printed packaging can significantly impact customer retention and brand loyalty.
A memorable unboxing experience encourages customers to share their purchases on social media, acting as free word-of-mouth marketing that drives new sales.
What type of boxes are best for printing custom artwork?
Our full colour boxes and custom mailers are excellent choices for displaying vibrant artwork.
They offer a smooth surface that holds ink beautifully, ensuring your logos, patterns, and brand colours look sharp and professional.
Do I need to hire a professional designer for my packaging?
While hiring a professional designer can yield amazing results, it isn’t strictly necessary.
Many businesses start with simple, high-resolution logos and brand patterns. If you have your brand assets ready, we can help ensure they are printed perfectly on your chosen box size.