Why Adding Artwork to Your Custom Box Will Make You Stand Out?
You’ve probably seen plenty of boring, plain cardboard boxes in your lifetime. But have you ever stopped to think about how those boxes got their start? Way back in the day, before printing and lithography were invented, people had to rely on hand-drawn artwork to make their packaging stand out. These days, with digital printing and other modern techniques, it’s easier than ever to add high-quality artwork to your custom boxes. And that’s a good thing, because adding artwork can really make your boxes pop and help you stand out from the competition.
Think of some of the best products you’ve bought online. Now if you can remember, think of the packaging they came in. If you can’t remember the packaging, then it probably wasn’t anything special. But if you do remember it, chances are it had some great artwork on it. That’s because when done right, artwork can really add to the memory and overall perception of owning a product.
The Relationship Between Branding and Packaging
If you’re ever looking for an example of a company that understands the symbiotic relationship between their brand and their boxes, the packaging of Apple products is a perfect place to start. Simple packaging that is unquestionably theirs. It conveys the same message as all of their other branding. Simplicity, elegance and functionality.
As a business owner, you can ask yourself the same thing when trying to come up with your product packaging. Ask yourself what your packaging does to enhance your brand message. Does it complement or go along with the ads seen by the customer before making their purchase? Is it the right colour scheme and does it have graphics that they will associate with your product?
Custom Boxes Can Help Make Your Product Packaging Stand Out
While all of these factors are important to keep in mind when designing your product packaging, adding artwork is one surefire way to make your packaging stand out. After all, if you’re selling a product that is a direct competitor to what everyone else is selling, then you need to find a way to make yours look (and feel) different from the rest. And one of the best ways to do that is with custom artwork.
Custom artwork can help turn your cardboard boxes into an advert in themselves. It’s a way to boost the perception of your brand and really solidify the customer’s decision to buy your product.
Don’t Tell Them, Show Them
When it comes to product packaging, sometimes it’s better to show rather than tell. And that’s where custom artwork can really come in handy. Instead of just listing the features and benefits of your product on the box, custom artwork can help bring those things to life.
For example, if you’re selling a new line of health supplements, instead of just putting “100% natural ingredients” on the front of the box, you could have an artist draw a beautiful nature scene with your supplements nestled among the trees and plants. This would help convey the message that your products are natural and healthy in a way that simply writing it out wouldn’t be able to do.
Of course, everyone tells their customers that their product is of high quality. But what if you could actually show your customers the high quality of your product through the way that the product is packaged? First impressions count, and having a package that looks good, and conveys refinement will inform the customer’s perception of your product.
Artwork Can Help You Target A Specific Market
Custom artwork can also help you target a specific market with your packaging. For example, if you’re selling a new line of baby products, then you’ll want to use softer colours and imagery in your artwork to appeal to expecting parents. On the other hand, if you’re selling a new line of sports equipment, then you’ll want to use artwork that is more energetic and exciting to appeal to athletes and sports enthusiasts.
The bottom line is that custom artwork can help you turn your cardboard boxes into mini-billboards for your product. It’s a way to add an extra layer of marketing to your packaging and is well worth the effort. Get in touch with us for a quote!